The Loyiro blog.
Hands-on articles on loyalty, push marketing, AI-powered campaigns and white-label apps — written by the Loyiro team.
Reactivating Inactive Customers: Strategies for Retail
Inactive customers pose a challenge for every retailer. We show you how to successfully win these customers back.
First Campaign After Launch: Step-by-Step Guide
Planning your first campaign after launch is crucial for customer retention success. Here are concrete steps and tips.
Registration in the Customer Loyalty Programme: As Simple as Possible
Simple registration is crucial for the use of customer loyalty programmes. Here you will learn how to optimise this process.
Customer Card or App: What Do Customers Really Use?
This article highlights the pros and cons of customer cards and apps for customer loyalty and provides concrete recommendations for action.
Taking Staff to the Checkout: Strategies for Retail
Discover how to actively involve your checkout staff in customer retention to promote repeat purchases and increase customer satisfaction.
Smooth Introduction of a Customer Loyalty Programme in the Team
Introducing a customer loyalty programme can be challenging for the team. Here are concrete steps to avoid friction and promote acceptance.
Data Protection in Customer Programs: Legal Foundations and Best Practices
Data protection is a central issue in customer loyalty programs. This article explains the legal foundations you need to consider and how to implement them practically.
Collecting Customer Data Effectively Without Dissuading
Collecting customer data is crucial for customer loyalty. But how can this be achieved without unsettling customers? Here are practical approaches.
Discount or Benefit: Which Contributes Better to Customer Loyalty?
This article compares discounts and benefits as strategies for customer loyalty and shows which is more effective in the long term.
Which Reward Fits Which Business: A Guide
Choosing the right reward can be crucial for customer loyalty. This article shows which rewards are suitable for different business models.
Reasons for the Low Use of Points Programs
Many companies struggle with the low usage of their points programs. We highlight the most common causes and solutions.
Measuring and Classifying Repurchase Rate for Sustainable Customer Loyalty
The repurchase rate is a crucial indicator of customer loyalty. In this article, you will learn how to measure and interpret this rate correctly.
How AI is changing loyalty programmes in 2026
From personalised rewards to automatic segmentation — what is production-ready today and what is still PR.
White-label vs. platform: which one fits your business?
My own brand or a ready-made platform with a vendor name? We compare costs, effort — and why for 90% of operators only one answer remains.
5 push notifications that actually work in 2026
Push is the most underrated marketing tool. Five formats with provably high conversion — and three you should drop today.
Why loyalty programmes decide revenue in 2026
Regulars bring 3× more revenue than new customers — if you activate them correctly. Here is why digital loyalty now decides your bottom line.