The decision "own brand app or ready-made platform" is no longer purely about cost in 2026. It decides who owns your customer data — and who stands between you and your customers going forward.
White-label in short
A white-label app carries your name, your logo, your colours. It sits under your own developer account in the App Store and Play Store. Technically hosted by a vendor like Loyiro — commercially it belongs 100% to you.
The three typical paths
| Model | Monthly | Data ownership | Branding |
|---|---|---|---|
| Custom build | 5,000–15,000 € | yes | full |
| Platform (Punchh, Paytronix) | 800–2,500 € | partial | low |
| White-label (Loyiro) | individual | yes | full |
When does which fit?
- Custom build: Enterprises with an IT team and patience.
- Platform: Small businesses wanting to just start, branding irrelevant.
- White-label: Everyone in between — especially SMBs who take their brand seriously.
For 90% of businesses, white-label is the sweet spot between cost, control and time-to-market. Talk to Bary for concrete numbers for your case.