Push notifications have open rates email marketers dream of: 60–90%, depending on industry and opt-in quality. Used wrong, they are the no. 1 reason for uninstalls. What works — and what doesn't.
The top 5
- The "come back" push — 14 days after the last visit, with incentive. Typical 55% open, 12–18% conversion.
- The "fresh out of the oven" push — time-critical, local. Especially strong in hospitality and bakery.
- The birthday push — one day ahead, with a personal voucher. Doesn't feel like marketing.
- The "your VIP status" push — gamification. "30 € to go to Gold tier."
- The "new for you" push — personalised recommendation, no mass send.
The three to kill
- Generic discount pushes to everyone (−20% for all) — conversion falls, uninstalls rise.
- Ads for topics outside your core business.
- Pushes between 10 pm and 7 am.
Timing is everything
Best times in our data: Tue–Thu, 10–11 am or 5–6 pm. Sunday evening is gold for next-week announcements.
Loyiro's dashboard segments your audience automatically by behaviour — and triggers the right pushes at the right moment.